Thank you for registering for THE 3HAG - 11 Part Webinar Series! You should have received an email with all webinar access information. If you have any issues, please contact firstname.lastname@example.org
What You'll Learn Through The 11-Part Series
Who is your WHO: Identifying your Core Customer
In this session, we will define what a Core Customer is. You will find out how to identify and discover your business's core customer in order to maximize profit. By the end of this session, you will have your core customer identified right to the person.
Where is your White Space: Attribution Framework
Are you playing on the same dimensions as everyone else in your market? In this session you will find the "white space" ; the area in your market where your company differentiates to fill the gaps and meet the needs of your core customer best. Download the Attribution Framework worksheet from ShannonSusko.com to follow along http://www.shannonsusko.com/chapter-6/
Your Unique + Valuable Space
Based on your Attribution Framework from the previous session, here you will discover what your differentiators are that ensure you are in a unique and valuable position.
What are swimlanes? How do they fit with strategy and execution? Swimlane planning is a pivoltal part of 3HAG. This the step up into the most challenging part of the 3HAG process.
36 Month-Over-Month Rolling Forecast
In this session you will learn how to get your entire team involved for the most challenging part of the 3HAG system; creating a 36 month rolling forecast for the company. This step requires you to get right down to the details, like how much "money in the bank" you will have at each month.
Brand Promise with Guarantee
Now that we have a 3HAG, the best outcome is making a promise that matter to your core customer, backing it up with a guarantee and driving your company towards your 3HAG.
Our final webinar will set you up for success moving into year 2 of using the 3HAG system. You will have confidence in your strategy, a well-oiled human system of action items to take, and a support network to connect with moving forward. You have come this far, you must keep evolving!
Explore your Hedgehog and Confirm your BHAG
When: April 5, 2016 Time: 11am Pacific
What does your "3HAG" - 3 Year Highly Achievable Goal - have to do with strategic confidence?
When: May 3, 2016 Time: 11am Pacific