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3HAG - Part 3

- Attribution Framework : Find the "white space" in your market. We will guide you to discover what your competition is doing currently and how your company differentiates to fill the gaps and meet the needs of your core customer best.

- Activity Fit Map- Level 1 : Map out your Differentiating Activities. Learn how to compete on a different dimension by taking on a unique and valuable position in the market. We will walk through the steps in finding out which supporting actions will achieve success of your differentiating actions.

- DIVE into 12 Quarter Swim Lanes – Here, we will plan out your march for 12 quarters to execute your differentiating activities to your unique and valuable position. 

- Work out your 36 Month-Over-Month P&L – start at a high level and build a 36 month “widget” based forecast and then each quarter get more and more detailed at the company grows. This is a really challenging step but like anything rewarding, this is worth it!

- Confirm your 3HAG and rework as the Quarter rolls over


Lead by: Shannon Byrne Susko

Earlier Event: March 6
3HAG - Part 2
Later Event: May 8
3HAG - Part 4