36 Month-Over-Month Rolling Forecast
In this session you will learn how to get your entire team involved for the most challenging part of the 3HAG system; creating a 36 month rolling forecast for the company. This step requires you to get right down to the details, like how much "money in the bank" you will have at each month.
Brand Promise with Guarantee
We’ve now reached the point where the strategic pictures and tools we’ve been creating have all come together to form your 3HAG. We’re now going to tackle your differentiated brand promise with a guarantee. This is where we take the information gleaned from all those maps and strategic pictures and capitalize on them for market clarity and team alignment for exponential returns.
Congratulations! You now have a full 3HAG. You have done the hard work of creating your short-, medium-, and long-term plans. You and your team now have clarity on why and how your company is going to achieve its three-year goal. You should be able to stand up and confidently state your strategy in a way that is aligned to your company’s Core Purpose, your BHAG, and your twelve-month plan. Now let’s evolve it and continue to build confidence.
3HAG: Focus, Fun, and Freedom
Our final webinar will set you up for success moving into year 2 of using the 3HAG system. You will have confidence in your strategy, a well-oiled human system of action items to take, and a support network to connect with moving forward. You have come this far, you must keep evolving!
Where is your White Space: Attribution Framework
Are you playing on the same dimensions as everyone else in your market? In this session you will find the "white space" ; the area in your market where your company differentiates to fill the gaps and meet the needs of your core customer best. Download the Attribution Framework worksheet from ShannonSusko.com to follow along http://www.shannonsusko.com/chapter-6/
Who is your WHO: Identifying your Core Customer
In this session, we will define what a Core Customer is. You will find out how to identify and discover your business's core customer in order to maximize profit. By the end of this session, you will have your core customer identified right to the person.
Internal Analysis: The Key Process Flow Map
This session will explain the Key Process Flow Map and why its important to your 3HAG. We will do an Internal Operational Analysis for your company. To prepare, you can watch my video explaining this analysis here.