CHAPTER 5 - THE BUSINESS MODEL CANVAS

Complete Geoffrey Moore's 'Positioning Statement' Worksheet. (page 84-86) - DOWNLOAD

Complete Geoffrey Moore's 'Value Proposition' Worksheet. (page 86-88) - DOWNLOAD

 

CHAPTER 5 - RECOMMENDED READING

Read Geoffrey Moore's Crossing the Chasm. -

Read Alexander Osterwalder's  Business Model Generation and complete the 'Business Model Canvas' Worksheet. (page 89) -