CHAPTER 3 - CORE PURPOSE, CORE VALUES AND THE BIG HAIRY AUDACIOUS GOAL TM

Establish a core purpose for the company. Make sure the company's core purpose is known throughout the organization. (page 55) - DOWNLOAD

Establish core values by utilizing Jim Collins 'Mars Exercise'. (page 56) - COMING SOON

Complete the 'Personal Core Values vs. Organizational Core Values' Worksheet. (page 58) - DOWNLOAD

Even if you're unsure, 'gut it out' and write down your Big Hairy Audacious GoalTM. (page 62) - DOWNLOAD